01
Founder-led sales stops scaling
The first ten enterprise logos came from the founder's network. The next fifty need a repeatable motion, and nobody on the team has built one before.
B2B GTM Mentorship · Brazil · LATAM · US
Founder-led sales,
engineered into
enterprise revenue.
Marcelo Madeira Mentorship gives Pre-Seed to Series A B2B founders structured, high-impact advisory — Strategy Sprints, Core Mentorship and Fractional Advisory — with the fixed scope and fixed price that traditional consulting never offers.
The practice, in numbers
- Active mentees, today to Year 3
- 8 → 55
- Blended monthly investment per founder
- $5K
- Founders coached per cohort hour
- 15–20
Priced in USD for LATAM founders. Month to month — no equity, no success fees.
- Vertical SaaS
- Fintech infrastructure
- Devtools
- Marketplaces
- AI applications
- Logistics tech
- Healthtech
- Cybersecurity
- Pre-Seed → Series A
- Brazil · LATAM · US
Where founders stall
Growth rarely breaks because the product is wrong. It breaks because the go-to-market was never designed.
02
Consulting is priced for enterprises, not founders
Six-figure engagements and 90-day discovery phases burn a Seed round. Founders need judgment on Tuesday, not a deck in eight weeks.
03
Advice arrives unstructured
Investor intros, podcasts and Slack groups produce opinions. What's missing is a sequenced program with owners, deadlines and a scoreboard.
04
LATAM → US expansion has its own physics
Pricing in USD, hiring AEs across borders, and earning trust with North American buyers is a different game than winning at home.
Productized services
Four ways to work together. Every one with a fixed scope and a fixed price.
Start with a diagnosis, continue with a cadence, or embed Marcelo with your leadership team. Cancel at the end of any month.
Strategy Sprint
Fixed-scope engagement
A diagnostic and a decision. We pressure-test ICP, pricing and the enterprise motion, then leave you with a sequenced 90-day GTM plan.
$7,500one-time · 3 weeks
- Four working sessions with Marcelo
- ICP, positioning and pricing teardown
- Pipeline and win/loss diagnostic
- Written 90-day GTM operating plan
Core Mentorship
Ongoing 1:1 advisory
The default engagement. Two structured sessions a month against a live scoreboard, plus async access when a deal or a hire is on the line.
$4,000per month
- 2 × 90-minute 1:1 sessions monthly
- Async review of decks, pricing and contracts
- Quarterly GTM scoreboard review
- Deal-desk support on live enterprise cycles
Fractional Advisor
Embedded with your team
For founders building the revenue org now. Marcelo works alongside your leadership: hiring, comp, forecast discipline and board narrative.
$6,000per month
- Weekly leadership cadence
- AE and SDR hiring scorecards + interview loops
- Comp plan and quota design
- Board and investor narrative support
Cohort GTM Program
Group program · 15–20 founders
The same curriculum as 1:1 mentorship, delivered to a vetted peer group. Lower ticket for you, higher leverage for Marcelo.
$3,000per founder · 8 weeks
- 8 live weekly sessions + recordings
- Peer accountability pods of four
- Enterprise sales playbook templates
- Graduate access to the alumni network
The approach
A method, not a meeting. Four moves that turn advice into a revenue operating system.
01
Diagnose
We map the revenue engine as it actually runs today — ICP, pipeline math, pricing, and where deals die — before anyone proposes a fix.
02
Sequence
You leave with a 90-day plan that names the three things that matter this quarter, who owns each one, and how we'll know they worked.
03
Operate
Recurring sessions hold the plan to a scoreboard. Live deals, hires and pricing calls get worked in the room, not deferred to a report.
04
Compound
Playbooks, templates and hiring loops stay with your team. The goal is a motion your org runs without the mentor in the room.
Competitive positioning
How this compares with the alternatives founders usually weigh.
| Marcelo Madeira Mentorship | Sales methodology programs | Fractional CRO networks | Accelerator platform teams | |
|---|---|---|---|---|
| Who you actually work with | Marcelo, every session | A certified trainer | Whoever is on the bench | A rotating platform manager |
| Scope | Productized, fixed scope and price | Curriculum-led, generic | Open-ended retainer | Office hours, best effort |
| Built for LATAM → US expansion | Core to the practice | Rarely | Occasionally | Region-specific |
| Commitment | Month to month | Multi-month licence | 6–12 month contract | Tied to your investor |
| Entry price | From $3,000 | $15K+ per team | $12K+ per month | Equity / portfolio only |
Cohort-based GTM program
One hour of mentorship. Fifteen to twenty founders in the room.
The 1:1 practice has a hard ceiling — there is only one Marcelo. The Cohort GTM Program packages the same enterprise curriculum into a high-ticket group format, so the leverage goes up and the entry price comes down.
Join the next cohort waitlist8 weeks
Live weekly sessions, recorded for your team
Pods of 4
Peer accountability between sessions
$3,000
Per founder, billed once in USD
Vetted
Every seat reviewed before it is offered
3 weeks
From kickoff to a sequenced GTM plan
2×/mo
Structured sessions on the Core program
15–20
Founders per cohort, not one
USD
Pricing designed for LATAM founders
In their words
What founders say after a quarter.
Illustrative placeholders
“We stopped guessing which deals were real. Within a quarter the forecast was something the board could actually read, and our first two six-figure contracts closed on the new motion.”
“The Strategy Sprint repriced our entire enterprise tier. It paid for itself on the first renewal, and we finally had language our AEs could repeat without me in the room.”
“Moving from São Paulo to US buyers was the part we underestimated. Having someone who had already made that crossing sit in our pipeline reviews changed the timeline entirely.”
Questions
Before you apply.
Still unsure which program fits? Apply anyway and say so — the intake call exists to sort exactly that.
B2B founders and CEOs of tech startups and scaleups between Pre-Seed and Series A, typically in Brazil, LATAM or the US, who are selling to enterprise buyers and want a repeatable growth motion rather than another round of generic advice.
Consultancies sell open-ended discovery and deliverables. Every engagement here is productized: fixed scope, fixed price, and a named outcome. You work with Marcelo directly in every session, and you can stop at the end of any month.
Most founders start with a Strategy Sprint to get a diagnosis and a 90-day plan, then continue on Core Mentorship. If you are actively building the revenue org and need someone embedded with your leadership team, start with Fractional Advisor.
It is the same enterprise GTM curriculum delivered live to a vetted group of 15–20 founders over eight weeks, with peer accountability pods. It is the lowest-cost way into the practice and the highest-leverage format for Marcelo.
Yes. Sessions run in the language your team works in, and the written playbooks are delivered in English so they travel with your US go-to-market.
Everything is quoted and billed in USD: Strategy Sprint at $7,500 one-time, Core Mentorship at $4,000/month, Fractional Advisor at $6,000/month, and the Cohort GTM Program at $3,000 per founder. No equity, no success fees.
You will get a short intake form and, if there is a fit, a 30-minute call to scope the right program. Seats are limited because every session is delivered personally.
Apply
Seats are limited by design.
Every session is delivered personally, so the practice grows slowly and deliberately. Tell us where your company is today and we will point you to the right program — or to the next cohort.
- Reviewed personally, usually within two business days
- A 30-minute scoping call before anything is invoiced
- Pricing in USD, month to month, no equity